If you just start working on branding without a foundation, your food truck’s image will look more like a hot mess and you’ll have a difficult time building your brand.
Just as a building needs a foundation in place before it can be erected, you need to have these brand foundations in place to create any touch point so that you put a consistent brand out on the road. This means that you have put together your food truck concept, brand personality, and points of differentiation. A food truck logo is one element, or in other words, a touch point, that supports your brand.īefore you start thinking about images, colors and fonts, make sure that you have thought out a solid brand identity. And while true, a truck’s brand is the DNA of a mobile food business. Over the years, we’ve continually explained that a food truck’s brand is not just their logo or tagline. We certainly have some tips and steps for you to follow. Do you have any tips or steps to take?”Īs usual, another great question from one of our great readers. “I don’t have a logo for my food truck yet and I need one.
We recently received an email from a reader who asked,
